Dr. Archit V. Tapar

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Dr. Archit V. Tapar

Fellow, Indian Institute of  Management Indore.

Area:  Marketing

Contact archit.tapar@iimrohtak.ac.in 



Archit is a faculty in the Marketing Management Area at IIM Rohtak. A marketing fellow from IIM Indore with masters in management from Mumbai University, Archit has also been a faculty for Marketing at PICT-STM, Pune and Marketing Manager for a chemical firm at Mumbai. He brings with himself a rich combination of academic and industry experience in the field of marketing. His research is primarily on brand anthropomorphism and he has published and presented his work in journals of international repute and conferences worldwide. His research interest areas include brand management, services marketing, tourism marketing and online retailing to name a few.

His teaching areas are Marketing Management, Brand Management, Advertising and Promotions, B2B Marketing and Experimental Research Design. Apart from his academic credentials, Archit has also played key role in management of several National and International conferences hosted by IIM Indore during his fellowship and has experience of successfully representing his organization at the global platform.

  • Marketing Management
  • Brand Management
  • Advertising & Sales Promotion
  • B2B Marketing
  • Experimental Research Design for Marketing


Research Interest






  • Brand Management
  • Consumer Behavior
  • Online retailing
  • Services Marketing
  • B2B Marketing



Tapar, A. V., Dhaigude, A. S., & Shameem, J. M. (2017). Customer Experience based Satisfaction and Behavioral Intention in Adventure Tourism: Exploring the Mediating role of Commitment. Tourism Recreation Research. 42 (3), 344-355. http://dx.doi.org/10.1080/02508281.2017.1303564 {ABDC: A category}

Tapar, A. V., Dhaigude, A. S., Tiwari, S. K., & Shameem, J. M. (2015). Examining Role of Perceived Customer Value in Online Shopping. Indian Journal of Economics & Business, 14(2), 235-244. {ABDC: C category}

Jawed, M. S., Tiwari, S. K., Dhaigude, A.S., & Tapar, A. V. (2015). Risk-Sharing in Conventional and Islamic Finance: Convergent and Divergent Views. Academy of Taiwan Business Management Review, 11(3), 29-35.

Jawed, M. S., Tiwari, S. K., Dhaigude, A.S., & Tapar, A. V. (2015). Investigating the effects of sectoral diversification of loan and advances on risk and return of Indian commercial banks: post-financial crisis of 2008. SMART Journal of Business Management Studies, 11(2), 1-11.

Tapar, A. V. (2013), Advertising Strategies for Brand Extensions, International Journal of Applied Research and Studies, 2(4), (ISSN: 2278-9480)

Book Chapter:
Dhaigude, A. S., Tapar, A. V., Jawed, M. S & Tiwari, S. (2017). Coordination of Tourism Supply Chain Management. In Ray, Kumar, & Das (Ed.), Tourism Marketing: A Strategic Approach (95-116). New Jersey, USA, Apple Academic Press.

Awarded Scholarship to attend 2016 China India Insights Conference co-sponsored by Yale School of Management and the Aditya Birla India Centre at London Business School.