Dr. Agam Gupta

Home » Dr. Agam Gupta

Dr. Agam Gupta

Ph. D.  IIM  Calcutta

Area: Management Information Systems

Contact E-mail: agam.gupta@iimrohtak.ac.in 

Phone: 01262 – 228545


Agam is Assistant Professor with the Management Information Systems Group at Indian Institute of Management Rohtak. He is a Fellow (Ph.D.) of the Indian Institute of Management Calcutta and holds Bachelor of Technology (B. Tech.) in Electronics and Communication Engineering from National Institute of Technology, Hamirpur (H.P). He has worked in a Digital Marketing Consultancy firm at various roles and understands the working of digital marketing ecosystem from close quarters. His research has been published in international journals of repute and has also presented his work at various international forums.

His primary research is in the design of Internet platforms and explicating how micro-transactions, user practices and the underlying mechanisms of the platform give rise to emergent macro-structure. He draws upon complex systems approach to model and understand real world systems through the realm of simulations and derive a better understanding of such systems. He is also interested in practice theory and his other areas of research include organizational ecology, computational social science, digital advertising, and networks

Teaching Areas 

Research Interest

Sharing Economy,  Managing Digital Platforms, Digital Advertising, Social Media Marketing, E Commerce and Digital Markets, Business Simulation, Data Visualization. 

Electronic Markets and Platforms, Market Structures, Pricing in Platform Businesses, Organization Ecology, Agent Based Modeling, Simulations, and Networks.

Publications International Journal Publications 

Smerlak M, Stoll B, Gupta A, Magdanz JS (2015) Mapping Systemic Risk: Critical Degree and Failures Distribution in Financial Networks. PLoS ONE 10(7): e0130948. doi:10.1371/journal.pone.0130948

Pratap, S., Gupta, A., Mateen, A. and Mahto, K., “Playing Games, Receiving Gifts, Creating Experiences and Building Brands”, Marketing Intelligence and Planning, Vol. 34 Issue: 4, pp.486-503.

Gupta, A. and Mateen, A. (2014), “Exploring the factors affecting sponsored search ad performance”, Marketing Intelligence and Planning, 32(5), 586-599.

Gupta, A., Saha, B., Sarkar, U., “Systemic Concentration in Sponsored Search Markets: The Role of Time Window used to Compute Click-through-rate”, ACM Transactions on Management Information Systems, Vol. 7, No. 2.

Gupta, A., Saha, B., Sarkar, U., “Emergent Heterogeneity in Keyword Valuation in Sponsored Search Markets: A Closer-to-Practice Perspective”, Computational Economics, 2016, https://doi.org/10.1007/s10614-016-9637-5

International Conference Presentations/Proceedings

Sharma, D., Pratap, S., Gupta, A. and Mateen, A., 2017, “Avoiding Competence Trap: A Micro-Foundational Analysis of Capability Development in a Network.” 33rd European Group for Organizational Studies Colloquium (EGOS 2017), Copenhagen, Denmark.

Ghosh, A., Gupta, A., Sharma, D. and Sarkar, U. K., 2016, “WebSelect: A Research Prototype for Optimizing Ad Exposures based on Network Structure.” Workshop on Information Technology and Systems (WITS), Dublin, Ireland.

Gupta A.,Saha B., Sarkar U., 2015,  “Towards an Agent Based Model of Sponsored Search Markets”, 21st Computational Economics and Finance (CEF), Taipei

Sharma, D., Gupta, A., Sarkar, U., 2015, “Challenging the Incumbent: The Impact of Product Quality and Network Effects”, Research in progress, European Conference on Information Systems (ECIS), Münster

Gupta A., King M. M., Magdanz J., Martinez R., Smerlak M., and Stoll B., 2013, “On the Robustnes of Banking Networks”, Montréal networks conference, Montréal

Pratap S., Gupta A. and Mateen, A., 2014, “Competence to Break the     Competence Trap: A Study of Microfoundations of Network Capabilities”, SMS Special Conference, Sydney (accepted, not attended)

Mahato, K., Pratap S., Gupta A. and Mateen, A., 2014, “Role of Socio-Cultural factors in Project Based Services: Learnings From a Failed Service Offering”, International Marketing Conference (MARCON), Calcutta