Prof. Dheeraj Sharma

Home » Prof. Dheeraj Sharma

Prof.  Dheeraj Sharma
Director, IIM Rohtak

Phone : +91- 01262-274050
Fax : +91- 01262-274051
Email : director@iimrohtak.ac.in

 

Prof. Dheeraj Sharma is Director, Indian Institute of Management-Rohtak. He is also Professor at Indian Institute of Management-Ahmedabad. He has taught at numerous educational institutions including University of North Texas, Louisiana Tech University, University of Winnipeg, Ball State University, Athabasca University and IIM Ahmedabad.

Prof. Sharma has a doctoral degree with a major in marketing and a double minor in psychology and quantitative analysis from Louisiana Tech University. His primary research interests are “relationships” in business domain. He explores relationships in the context of Workforce motivation (different levels of employees in an organization), behavioral channel theory (relationship between channels and organizations), international marketing strategy (cross-cultural relationship such as between brands across national boundaries), personal selling, brand management (relationship between consumers and brands), social media management (Human to Human Relationships), and ethics (Relationship between individual, organization and society). As a doctoral candidate, Prof. Sharma was Robert B. Toulouse Doctoral Fellow and Graduate School Doctoral Fellow. He is a member of who’s who of American professionals. Prof. Sharma is past Associate Editor of the Journal of Marketing Channels. He is past editor of the Academy of Marketing Science proceedings and the Academy of Marketing Science Cultural Perspectives. He is an active member of the Academy of Marketing Science, American Marketing Association, and National Conference of Sales Management.

Prof. Sharma has over 100 articles published in reputable journals and conference proceedings.  Prof. Sharma’s publications have appeared and/or are accepted for publication in Advances in Marketing, Developments in Marketing, Business and Society Review, European Journal of Marketing, International Journal of Emerging Markets, Journal of Academy of Marketing Science, Journal of Consumer Marketing, Journal of Marketing Channels, Journal of Marketing Education, Journal of Personal Selling and Sales Management, Journal of Business Ethics, Journal of Business Research, Journal of Product and Brand Management, Journal of International Business Strategy, Marketing Management Journal, New Technology, Work and Employment, among other prominent publications. In addition, Prof.  Sharma has written several cases.

Prof. Sharma has authored several books. The list of books is given below:

1 ) PRINCIPLES OF MARKETING: Cengage Publications, Boston, USA

2 ) BUSINESS TO BUSINESS MARKETING: Cengage Publications, Boston, USA

3 ) LEADERSHIP LESSONS FROM MILITARY, Sage Publications, California, USA

4 ) CONSUMER BEHAVIOUR: A MANAGERIAL PERSPECTIVE, Cengage Publications, Boston, USA

5 ) CROSS CULTURAL PERSPECTIVE IN GLOBAL MARKETPLACE: Springer Cham, Switzerland

6 ) PROCEEDINGS OF ACADEMY OF MARKETING SCIENCE: Springer, New York, USA

7 ) GLOBAL BUSINESS: Cengage Publications, Boston, USA

8 ) SWINGING THE MANDATE: DEVELOPING AND MANAGING A WINNING THE CAMPAIGN, Penguin Publications

Prof. Sharma continues to be on the board of directors of several organizations and a few are listed below:

1) IRCTC (Indian Railway: Organization booking over 1.3 Million Railway Tickets Per day): Central     Government appointed independent Director

2) The Punjab State Cooperative Milk Producers Federation Limited (Punjab Milkfed: One of the  Largest   Milk Products Company in India): State government appointed independent Director

3) Alkem Laboratories Ltd (Fifth Largest Pharma company in India): Independent Director

4) Shalby Hospitals Ltd (One of largest Hospital Chains in India): Independent Director

Prof.  Sharma’s work in the public policy domain is well recognized. He has served as consultant or in advisory roles with Ministry of Home Affairs, Ministry of Defence, Ministry of Youth Affairs and Sports, Ministry of Commerce, Govt. of Gujarat, Govt. of Punjab, and Govt. of Delhi. He has consulted or conducted training programs for a large number of multinational companies, national companies, and various “governments of India” organizations. Prof. Sharma specifically dealt with several issues related to occupational stress, attrition, force motivation issues, ethical issues, performance management issues, optimization of retail channels, branding and perception management issues, Public Private Partnership issues, issues related to developing strategic response to challenging situations among other important areas.

Prof. Sharma has been involved in consulting projects or/and executive training with several multinational corporations such as,He has conducted/participated in training programs and engaged in consulting assignment(s) with ICI Paints, Duncan Holdings LLC, Globe Rangers LLC, Hero Cycles Ltd, First Merchants Bank of America, Ambuja Cements, Mahindra and Mahindra, Tata Motors, Tata Teleservices Ltd, Tata Housing, Exide batteries, Central Warehousing Corporation, Life Insurance Company, Employee State Insurance Corporation, PGIMER, Vodafone, Alkem Pharma, Zydus Pharma, Watson Pharma, Colgate Palmolive, KPMG, Price Waterhouse Cooper, JK Fenner, Bajaj Auto, Cadbury, Punjab Milkfed among others.

His expert views have been cited in many major internationals newspapers including Business Standard, Economic Times, Times of India, DNA, The Tribune, The Hindu, Asian Age, Vancouver Sun, Calgary Herald, Edmonton Journal, Montreal Gazette, National Post, CTV National News, among others. He is continues keynote speaker on branding, employee motivation, ethics, and international business in North America, Europe, and Asia.

On February 10th 2017, Appointments Committee of Cabinet, headed by Prime Minister of India appointed him as the Director of IIM Rohtak.

Notes

https://books.google.co.in/books?id=dBnpDAAAQBAJ

https://www.cengage.co.in/category/academic-professional/business-economics/management/course/global-a-south-asian-perspective-with-coursemate-gv

https://books.google.co.in/books?id=SkRTBQAAQBAJ&pg=PA232&lpg=PA232&dq=cross+cultural+dheeraj+academy+of+marketing&source=bl&ots=AdRI_vxl3R&sig=iAM9CX_BHBMJGDkyc4BsUIgKzyM&hl=en&sa=X&ved=0ahUKEwiEpfrd273LAhXGno4KHdQ8CIcQ6AEIHjAB#v=onepage&q=cross%20cultural%20dheeraj%20academy%20of%20marketing&f=false

https://link.springer.com/book/10.1007/978-3-319-18696-2

http://www.amazon.in/Consumer-Behavior-A-Managerial-Perspective/dp/8131528537

https://us.sagepub.com/en-us/nam/leadership-lessons-from-the-military/book243891

http://www.amazon.in/B2B-Marketing-A-South-Asian-Perspective/dp/813152079X

http://www.amazon.in/MKTG-Dheeraj-Sharma/dp/813151708X

http://www.business-standard.com/article/management/pm-led-appointments-cabinet-committee-appoints-directors-for-10-iims-117021000711_1.html

http://ahmedabadmirror.indiatimes.com/ahmedabad/education/iima-profs-to-helm-iimb-iim-rohtak/articleshow/57088310.cms

http://www.livemint.com/Education/X6EKCdUa6dASMFGSc49ISP/Govt-appoints-directors-of-10-IIMs-G-Raghuram-to-head-IIM.html

http://timesofindia.indiatimes.com/city/delhi/Tihar-seeks-IIM-As-help-for-better-branding-of-products/articleshow/10460886.cms

http://timesofindia.indiatimes.com/city/ahmedabad/IIM-Ahmedabad-professor-to-help-security-forces-beat-work-stress/articleshow/15010704.cms

http://www.hindustantimes.com/education/punjab-ropes-in-iim-ahmedabad-to-modernise-prisons/story-iWET8tKGBs8yWmytaH8PuJ.html

http://uniter.ca/view/made-in-manitoba-catchphrase-applied-to-food-ad-campaigns-and-accessibility

http://www.business-standard.com/article/management/the-strategist-top-five-114113000585_1.html

1) GLOBAL BUSINESS: Cengage Publications, Boston, USA

2) SWINGING THE MANDATE: DEVELOPING AND MANAGING A WINNING THE CAMPAIGN