11 Days Management Development Programme on General Management (GMP)

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11 Days Management Development Programme on General Management (GMP)

Dr. S Dasgupta                                   Dr. Koustab Ghosh

In ever changing business environment, managers need to have cross functional perspectives to design quick and suitable responses to the changes happening around. The aim of this programme is to build and hone the cross functional skills and competencies of participants. The programme  is particularly  suitable for executives, who have in the recent past grown from ranks requiring functional mind set into general management roles. The programme improves  the business  decision  making skills of executives  by providing  them panoramic view of various functional areas.

The programme is intended to:Sensitize   the  participants   about   macro   and  micro  level  changes   in  the  business environment.

  • Develop the cross-functional skills and competencies of participants.
  • Orient the participants’ decision making to ‘total firm’ perspective rather than their current ‘functional area’ focus.
Business Environment Module:  

  • Managerial Economics
  • Macro-Economic Environment of Business
  • Regulatory Environment of Business

Communication Module:
>Communication Skills for Driving Results

Finance Module:

  • Understanding the Financial Statements
  • Analysis of Financial Statements
  • Cash Flow Analysis
  • Cost, Volume, Profit Analysis
  • Corporate CAPEX Decisions
  • Capital Structure and Cost of Capital
  • Working Capital Management
  • Value Creation Concepts (EVA, MVA)
Marketing Module:

  • Basic Concepts in Marketing Management
  • Segmentation, Targeting and Positioning
  • Product and Service Management Issues
  • Integrated Marketing Communication
  • Sales and Distribution Issues
  • Consumer Behaviour
  • Marketing Research
Organization Behaviour and HRM Module:

  • Managing Self
  • Organizational Processes for Business Excellence
  • Exploring Leadership
  • Developing HR Competencies for Operational Excellence
  • Business Ethics and Values
Strategic Management Module:

  • Understanding Corporate Strategy
  • Strategic Thinking Process
  • Strategic Planning
  • Strategy Implementation and Review
IT Module:

  • Business Analytics
  • Decision Support system
  • Internet Marketing (e-commerce)
Operations Module:

  • Operations Strategy
  • Supply Chain Management
  • Project Management
Who Should Attend?
This programme is meant for Senior and Middle level executives, who want to enhance their general  management  skills.  Middle  management  professionals,  who  have  in  recent  past grown or are like to grow from ranks requiring functional mind set into general management roles.  This programme is useful for Promoters/Owners/Entrepreneurs  of Small and Medium scale enterprises to hone up their general management skills.


The programme will use extensive interactive experiential learning methods to meet its objectives. The various tools used to enhance learning shall include role-plays, case studies, individual and group exercises, theme-based discussions and experience sharing.
Programme Coordinators

Dr. S Dasgupta            Dr. Koustab Ghosh

Dr. S Dasgupta is a Cost Accountant and holds a doctoral degree in strategic management from BITS-Pilani. He has ten years of industry and six years of teaching experience. He has worked in a diverse range of industries, including Karvy Consultants (Financial services), Sangam Healthcare Products (Pharma) and Tecumseh Products India ltd, an American heavy engineering MNC and a global leader in the field of refrigeration and a/c compressors. During his tenure in Tecumseh, he was closely involved with the vendor development team, lean manufacturing team and was in-charge of the costing module in Oracle 11i ERP system. He successfully implemented an Activity Based Costing system in Tecumseh and led Tecumseh’s cost reduction drive for nearly five years through Target and Kaizen costing. His research interests include strategic networks, strategic innovation and strategic cost management. He has taught strategic cost management in MDI Gurgaon and IMT Ghaziabad as a visiting professor


IIM Rohtak Campus, Rohtak (NCR Region of Delhi)


Twelve Days   (21 Apr – 03 May 2014

Application for Nomination

Application or nomination for participation along with programme fee must reach the PDP Office latest by 15 days’ before the date of the programme. Programme fee is to be paid by Demand Draft/Cheque in favour of “Indian Institute of Management Rohtak” payable at any Bank at Rohtak. One can pay the fee through Net Banking. In case of NEFT (to be provided  on request),  kindly intimate  the PDP office with payment  details by sending an email.Online enrolment and payment option is also available. Please access the website, www.iimrohtak.ac.in and click ‘Executive Training (MDP)’ under the ‘Programmes’  head. Click  ‘Program  Calendar’  and  open  this  particular  programme  for  details.  Fill  in  the enrolment form and send it by email. You can pay online.The completed Enrolment Form and payment made by Cheque/Demand Draft/Net Banking /Online mode must reach the below mentioned address at least two weeks prior to the commencement  of the MDP. However,  if seats are available,  one may register one week before the commencement of the MDP. 

Administrative Officer – PDP
Indian Institute of Management Rohtak
M.D.U. Campus, Rohtak 124001
Haryana, India
Phone: 01262 228528
E-mail: pdp.incharge@iimrohtak.ac.in / mdpoffice@iimrohtak.ac.in

Please note that confirmation of participation will be provided only on receipt of programme fee  by  PDP  Office.  For  all  other  details  on  administrative  matters  please  refer  to  the ‘Guidelines for Participants’ at our website or e-mail to mdpoffice@iimrohtak.ac.in