Dr. Gopal Das

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Dr. Gopal Das

Ph.D (IIT Kharagpur)

Area :  Marketing

Contact E-mail: gopal.das@iimrohtak.ac.in
Phone: 01262-228535

Experience Dr. Gopal Das is a Faculty in Marketing Area at IIM Rohtak. He earned his Ph.D from IIT Kharagpur. Dr. Das has more than eight years of teaching and/or research experience in Marketing and Data analytics at several leading institutes like IIT Kharagpur, IIM Ranchi, and IIM Calcutta. He has also been associated with IIM Kozhikode as an adjunct faculty.

Dr. Das has also conducted several management development programmes on Research Methodology, Marketing Research, and Data Analytics using statistical packages like SPSS, AMOS, SAS, MINITAB, and R. He has been awarded and appreciated for his contributions to management study. He has won gold medal for the best ‘Outstanding Doctoral Management Student Awards (2012)’ organized by AIMS International and IIM Bangalore. He has also been awarded Prof. Dipak Jain award of IIM Bangalore. Dr. Das has qualified UGC-NET (Management) in 2009. Dr. Das has been featured in the top 5% productive management researchers in India list (Source: Omega Journal, USA). He has been recognized as a leading researcher of IIM Rohtak for two consecutive years 2014-2015 and 2015-2016 respectively.

Dr. Das has published research papers in several leading International journals such as International Journal of Research in Marketing (IJRM); Journal of Business Research; Journal of Services Marketing; International Journal of Market Research; Journal of Strategic Marketing; Journal of Retailing and Customer Services; Marketing Intelligence & Planning; The International Review of Retail, Distribution and Consumer Research; Asia Pacific Journal of Marketing and Logistics; and Journal of Business and Industrial Marketing.

Dr. Das has also contributed in reputed international conferences organized by AMA, INFORMS, ANZMAC among others. He is on the editorial/review board of a number of leading International journals published by Emerald, Routledge – Taylor & Francis Group, Inderscience, Elsevier, ScienceDirect, Sage etc. A few Ph.D/FPM students is working under his supervision.

Teaching Areas
Marketing Research, Data Analytics, Retailing Management, Branding, Consumer Behaviour, Customer Relationship Management.
Research Interest


Additional Information

Regulatory focus theory, Arousal theory, Word-of-mouth communication, Social marketing.

Dr. Das has published books, cases and research papers in the areas of his expertise. He has presented papers in various conferences including abroad. For complete list of publications see. LIST OF PUBLICATIONS

Dr. Das has been awarded and appreciated for his contribution to management study. He is on the editorial/review board of a number of leading journals. For a complete view of his past achievements Click Here.



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