Experience
Dr. Neha Bhardwaj is a faculty in the Marketing area at IIM, Rohtak. She has her doctorate from Faculty of Management Studies (FMS), University of Delhi. She completed her MBA from IBS, Hyderabad and her Bachelors in Technology (B.Tech) from Himachal Pradesh University. She was awarded the Junior Research Fellowship from the UGC in 2012. Prior to joining IIM Rohtak, Neha worked as a faculty member for over 5 years, teaching management students. Neha has published papers in reputed international journals as well as presented her work at reputed international and national conferences.
Teaching Areas
Services Marketing, Marketing Management
Research Interest
Online Consumer Behavior, Sustainability & Ethics, Consumer Behavior
Publication
Vohra, A., & Bhardwaj, N. (2019). Exploring Active Participation in Virtual Communities and the Role of Community Benefits - An Empirical Study of University Students in India. Global Business Review. (ABDC – Category C)
- Vohra, A. & Bhardwaj, N. (2019). Customer engagement in an e-commerce brand community: An empirical comparison of alternate models. Journal of Research in Interactive Marketing (ABDC Category – B)
- Vohra, A., & Bhardwaj, N. (2017). From active participation to engagement in online communities: Analyzing the mediating role of trust and commitment. Journal of Marketing Communications, 1-26. (ABDC – Category B)
- International Conferences
- Presented paper titled “E-WOM on Social Media – An Empirical Investigation in the Emerging Market Context” at the Summer Seminar in Marketing 2018, held at the University of Warsaw, Poland (July, 2018).
- Presented paper titled “Content Creation on Social Media – An Exploratory Study of E-commerce Firms in India” at the 6th AICC Conference held at the Department of Commerce, University of Delhi in association with the Academy of Indian Marketing (January, 2018).
- Presented paper titled “Engagement with online communities: Role of community commitment and active participation” at IIM NASMEI Summer Marketing Conference, held at IIM – Indore (July, 2017)
- Presented a paper titled “Virtual Communities on Social Networks and the Indian Consumer – A Netnographic Study” at the 6th IIM-A Conference on Marketing in Emerging Economies, held at IIM, Ahmedabad (January, 2015)
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