Experience
Dr. S. K. Pandey is an Associate Professor in the area of Marketing at IIM Rohtak. He did his Ph.D. in Management (2006) and M. B. A. (2001) from the Management Department of Kanpur University. He qualified UGC-NET in management in the year 2000 December before completing his M.B.A. He has served at FORE School of Management before joining Indian Institute of Management Rohtak. He has over 17 years of teaching experience with more than 13 years of Post Ph.D. experience of teaching PG students as a Reader/Assistant Professor. Dr. Pandey has been trained in case pedagogy by Kellogg’s School Professors in a Faculty Development Programme at MDI. He has attended various Faculty development
programs in case teaching and technical writing organised by various institutes under the guidance of AICTE/UGC. Dr. Pandey is well versed with the technical tools used in analysis such as SPSS, R, AMOS and Minitab”.
Teaching Areas
Advanced Marketing Research, Marketing Analytics, Sales and Distribution, Integrated Marketing Communication, B2B Marketing, Marketing Management
Research Interest
Behavioural economics/finance/marketing, Prospect theory, Sunk cost fallacy, payment depreciation, pattern alignment
Dr. Pandey has published several papers in peer-reviewed refereed and ‘ABDC’ ranked international journals such as the Journal of Retailing and Consumer Services, Marketing Intelligence and planning, International Journal of Retail and Distribution Management, Journal of Customer Behaviour, Journal of International Consumer Marketing and Journal of Applied Business Research. He has also presented numerous papers in international and national conferences of repute and also won the Outstanding Paper award in the MMA Spring Conference in 2010 at Chicago. Dr. Pandey is a regular reviewer in most of the above cited journals. He is also the editor of the Emerging Economies Cases Journal..
7th PAN-IIM CONFERENCE
