Experience
Madhu Mandal is a faculty in the Area of Marketing at IIM Rohtak. She has a Doctorate (FPM) from Indian Institute of Management, Lucknow in Marketing Area. She has completed her PGDM with Marketing specialisation from ITM, Navi Mumbai and Bachelors in Statistics from Hindu College, Delhi University. She has been awarded Junior Research Fellowship (JRF) through NET in Management by UGC in 2013. She has done a consulting project with Jaipuria Group of Institutions, Ghaziabad (2016) and worked with IMRB International, Delhi (2015) and Pepsico. India Holdings Pvt. Ltd., Mumbai (2008) as an intern.
Teaching Areas
Business Research Methods, Product and Brand Management
Research Interest
Consumer Behavior, Brand Management, Decision Making and Child Psychology
