Professor Dheeraj P .Sharma
Director IIM Rohtak
Prof. Dheeraj P. Sharma is Director, Indian Institute of Management-Rohtak. He is also Professor at Indian Institute of Management-Ahmedabad. He has taught or presented research at several educational institutions in North America, Europe, and Asia.
Prof. Sharma has a doctoral degree with a major in marketing and a double minor in psychology and quantitative analysis from Louisiana Tech University. His primary research interests are “relationships” in business domain. He explores relationships in the context of Workforce motivation (different levels of employees in an organization), behavioral channel theory (relationship between channels and organizations), international marketing strategy (cross-cultural relationship such as between brands across national boundaries), personal selling, brand management (relationship between consumers and brands), social media management (Human to Human Relationships), and ethics (Relationship between individual, organization and society). He is a member of who’s who of American professionals. Prof. Sharma is past Associate Editor of the Journal of Marketing Channels. He is past editor of the Academy of Marketing Science proceedings and the Academy of Marketing Science Cultural Perspectives. He is an active member of the Academy of Marketing Science, American Marketing Association, and National Conference of Sales Management.