Experience
Prof. Kuldeep holds a Ph.D from Indian Institute of Management Shillong. He earned a B.Tech in Information Technology from North-Eastern Hill University in 2010 and had been working as a software engineer for 2.5 years before joining the doctoral programme at IIM Shillong in 2013. Prof. Kuldeep has published some of his research papers in reputed journals. He worked as an Assistant Professor at University of Engineering and Management Kolkata, and FORE School of Management, New Delhi before joining Indian Institute of Management Rohtak. His teaching interests include Marketing Management, Marketing Research, Consumer Behavior, and Marketing at the Bottom of the Pyramid.
Teaching Areas
Marketing Management, Marketing Research, Consumer Behavior, Capstone Simulation.
Research Interest
Technology Adoption, Bottom of the Pyramid, Sustainable Consumption.
Publications
- Baishya, K., & Samalia, H. V. (2020). Extending Unified Theory of Acceptance and Use of Technology with Perceived Monetary Value for the Bottom of the Pyramid. International Journal of Information Management, 51, (https://doi.org/10.1016/j.ijinfomgt.2019.11.004). (ABDC – A*)
- Baishya, K., & Samalia, H. V. (2020). Factors influencing smartphone adoption: A study in Indian BOP context. Global Business Review, 21(4), (https://doi.org/10.1177%2F0972150919856961). (ABDC – C).
- Baishya, K., Samalia, H. V., & Joshi, R. (2017). Factors influencing E-district adoption: An empirical assessment in Indian context. International Review of Management and Marketing, 7(1), 514-520.
