Dr. Amit Anand Tiwari
Ph.D.: Indian Institute of Management, Lucknow
Area: Marketing Management
Dr. Amit Anand Tiwari works as an Assistant Professor in the area of Marketing Management at IIM Rohtak. A marketing fellow from IIM Lucknow with masters in management from FMS (BHU), Amit has also been a faculty in Marketing area at IMI, kolkata. Prior to joining IIM Lucknow, He has worked with Allahabad bank as assistant manager for 3.5 years. He has published articles in journals, conferences, and magazine of international repute. His research interests include; Service dominant Logic, Sustainability, Sub-culture Behavior, Entertainment & media consumption
Marketing Management, Digital Marketing, Entertainment Media and Sports Marketing, Integrated Marketing communication.
Gupta S. & Tiwari A. A. (2018). The Structure of Communities in Successful Bollywood Movies: Analyzing the Collaboration Network of Actors & Directors. PAN IIT International Management Conference 2018, IIT Roorkee
Singh, R. K., Modgil, S., & Tiwari, A. A. (2019). Identification and evaluation of determinants of sustainable manufacturing: a case of Indian cement manufacturing. Measuring Business Excellence, 23(1), 24-40. [ABDC- B]