Publications

Dr. Arpita Khare

Khare, Arpita. “Impact of Indian cultural values and lifestyles on branded meaning by Indian youth.” Journal of International Consumer Marketing (Routledge) 23, no. 5 (2011): 365-379.

Khare, Arpita. “Influence of hedonic and utilitarian values in determining attitude towards malls: A case of Indian small city consumers.” Journal of Retail & Leisure Property (Macmillan Palgrave) 9, no. 5 (2011): 429-442.

Khare, Arpita and Rakesh, Sapna. “Antecedents of online shopping behavior in India: An examination.” Journal of Internet Commerce (Routledge) 10, no. 4 (2011): 227-244.

Khare, Arpita and Khare, A. “Blending information technology in Indian travel and tourism sector.” Services Marketing Quarterly (Routledge) 32, no. 4 (2011): 302-317.

Khare, Arpita; Mishra, Ankita; Parveen, Ceeba and Srivastava, Rajlaxmi. “Influence of consumer’s susceptibility to interpersonal influence, collective self-esteem and age on fashion clothing involvement: A study on Indian consumers.” Journal of Targeting, Measurement and Analysis for Marketing (Palgrave) 19, no. 3-4 (2011): 227-242.

Khare, Arpita and Rakesh, S. “Retailing in Indian malls: Antecedents to retailer’s preferences for           mall-store space.” International Review of Retail, Distribution and Consumer Research (Routledge) 21, no. 2 (2011): 187-200.

Dr. Preshth Bhardwaj

Bhardwaj, Preshth. "Imperial oilfield chemicals: A case on new product development." International Journal of Management and Strategy (International Academy of Business and Ecomomics) 2, no.3 (July-Dec 2011).